Bridgestone "Dueler"
Directed by Matthew Rolston
We helped Bridgestone differentiate tire brands by producing six unique covers of Rosanne Cash's "The Wheel" across a campaign that included TV, Radio, Internet, and a toy bear.  Artists Jennifer O'Connor, Jim Campilongo, members of Brazilian Girls, Maspyke, and Sex Mob were each commissioned for individual tracks, deliberately cast against type for some unexpected performances.