Volvo "Intersection"
Directed by Joaquin Baca-Asay
Asked to mash-up an aggressive hip hop track for Volvo, we proposed "Musettas Waltz" from the opera La Boheme. After sourcing an obscure and inexpensive instrumental version, we recorded world-class opera singers in Prague and Bratislava (saving our client tens of thousands of dollars in talent payments and allowing for a mashup in key), all while managing complex international rights clearances.