We helped Bridgestone differentiate tire brands by producing six unique covers of Rosanne Cash's "The Wheel" across a campaign that included TV, Radio, Internet, and a toy bear.  Artists Jennifer O'Connor, Jim Campilongo, members of Brazilian Girls, Maspyke, and Sex Mob were each commissioned for individual tracks, deliberately cast against type for some unexpected performances.

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Music Supervision

Original Arrangements

Talent Negotiations

Recording & Production